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Estée Lauder To Eliminate Prescriptives

Brand gets the axe due to a tough economic climate.

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By: TOM BRANNA

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Estée Lauder will stop marketing its Prescriptives brand by Jan. 31, 2010. The brand plans to continue to sell online for United States shipping at www.prescriptives.com to help service consumers for replenishment of key products, while inventory lasts. Prescriptives products are currently sold in the United States, Canada, the United Kingdom, Ireland and Australia. According to industry expert and Happi columnist Suzanne Grayson, Grayson Associates, the irony of t...

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